Objective: Practices of traditional marketing cannot be fully applied to small and medium-sized enterprises (SMEs …). SMEs owners have a responsibility to replace the practice with innovative behaviour such as entrepreneurial marketing (EM …

entrepreneurial marketing (EM) models that are aimed at reducing the failure frequently experienced. The aim of this paper is to …

tries to investigate the influence of strategic entrepreneurship (SE), entrepreneurial marketing (EM), and entrepreneurial …

backdrop, the present paper aims to investigate the correlations between sustainable entrepreneurship and the marketing types …Over the past years, the issue of sustainable entrepreneurship has coagulated multiple research interests due to the … solutions to market imperfections through innovative products and services and through effective marketing models. Against this …

In spite of the recurrent emphasis on the importance of social enterprise (SEs) in the entrepreneurship literature …, there has never been a research conducted on the marketing approaches for a social enterprise. The focus of this article is … on the entrepreneurial marketing (EM) aspects in social enterprises by reviewing more than 170 articles that had to do …

Great marketing strategy is essential to the success of an entrepreneurial firm. However, choosing effective marketing … deficiencies are the result of poor marketing strategies. Inadequate marketing strategies leave the firm with excess resources as a … result of diminished sales while excessive marketing strategies leave the firm with insufficient resources to adequately meet …

Startups, also neugegründete Unternehmen mit ausgeprägter Technikorientierung, Entrepreneurship und Entrepreneurial … Marketing sind seit einigen Jahren verstärkt im Fokus der betriebswirtschaftlichen Forschung und Lehre. Ein Entrepreneur ist … Entrepreneur zunächst bestehende Strukturen zerschlagen muss, um Raum für neue und bessere Ideen zu schaffen. Entrepreneurship ist …