Beyond rhetoric : re-thinking entrepreneurial marketing from a practice perspective
Year of publication: |
2014
|
---|---|
Authors: | Gross, Nicole ; Carson, David ; Jones, Rosalind |
Published in: |
Journal of research in marketing and entrepreneurship : JRME. - Bingley : Emerald, ISSN 1471-5201, ZDB-ID 2516633-5. - Vol. 16.2014, 2, p. 105-127
|
Subject: | Entrepreneurship | Small- to medium-sized enterprises | Entrepreneurial marketing | Marketing/entrepreneurship interface | Social practice theory | Entrepreneurship approach | Marketing | KMU | SME | Marketingmanagement | Marketing management | Unternehmensgründung | Business start-up |
-
Marketing/entrepreneurship interface research priorities (2023-2026)
Alqahtani, Nasser, (2022)
-
Entrepreneurial marketing orientation of young SME owners in Indonesia
Astuti, Rifelly Dewi, (2020)
-
Simba, Amon, (2014)
- More ...
-
"The knowledgeable marketing practitioner" : practice and professional knowing in marketing work
Gross, Nicole, (2018)
-
Liminality and the entrepreneurial firm : practice renewal during periods of radical change
Gross, Nicole, (2017)
-
Does hype create irreversibilities? : affective circulation and market investments in digital health
Geiger, Susi, (2017)
- More ...