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1
Distracted from comparison: product design and advertisement with limited attention
Johnen, Johannes
;
Leung, Benson Tsz Kin
-
2022
Persistent link: https://www.econbiz.de/10013179721
Saved in:
2
Product design and its influence on consumers' behavior
Wiecek, Annika
-
2018
Persistent link: https://www.econbiz.de/10011959473
Saved in:
3
Refining replacements : validating a revised typology of visual metaphor using perceived processing fluency and aesthetic pleasure
Enschot, Renske van
;
Hooijdonk, Charlotte van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 344-367
Persistent link: https://www.econbiz.de/10014234040
Saved in:
4
Sensory Aspects of Package Design
Krishna, Aradhna
;
Cian, Luca
;
Aydinoglu, Nilufer
-
2017
. It can affect attention, comprehension of value,
perception
of product functionality, and also consumption, with …
Persistent link: https://www.econbiz.de/10014122188
Saved in:
5
The visual naturalness effect : impact of natural logos on brand personality
perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
6
Product design difference
perception
model based on visual communication technology
Wang, Yinyin
- In:
International journal of product development : IJPD
26
(
2022
)
1/4
,
pp. 64-76
Persistent link: https://www.econbiz.de/10014230087
Saved in:
7
Marketing strategy and corporate social responsibility
López-Rodríguez, Sofía
;
Smith, N. Craig
-
2019
Persistent link: https://www.econbiz.de/10012160781
Saved in:
8
Factors affecting consumers' purchase decisions on green products in a developing market
Watcharapoj Sapsanguanboon
;
Wethaya Faijaidee
- In:
World review of entrepreneurship, management and …
20
(
2024
)
2
,
pp. 256-271
Persistent link: https://www.econbiz.de/10015055518
Saved in:
9
How package design and packaged-based marketing claims lead to overeating
Chandon, Pierre
-
2012
Persistent link: https://www.econbiz.de/10009625612
Saved in:
10
How Package Design and Packaged-Based Marketing Claims Lead to Overeating
Chandon, Pierre
-
2014
yet lower perceived calorie intake. I then show how packaging design (cues, shapes and sizes) bias people's
perception
of …
Persistent link: https://www.econbiz.de/10013065975
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