The aim of the paper is the alignment of C.G. Jung's (1954) archetypes and Aaker's (1997) brand personality framework … in the context of advertising. C.G. Jung's theories had a tremendous impact on psychology. David Aaker and his daughter …) Indicator test and rate Brand Personality (Aaker) traits of the two commercials. Results show that there is common ground. This …

The research investigates the advertising effectiveness on brand judgment and consumer preferences in Pakistan … integrated tradition of understanding gender. The results show that advertising has positive impact on brand judgment … of the literature to support the propositions: advertising effectiveness; brand judgment; and consumer preferences. The …

with advertising, for example, to using brain activity to predict individual choices and even the behavior of the …

Endorser, Social Media, Advertising, Content and brand Awareness Against Youtube Buy Consumer Interests. The purpose of this …. Effect Against Buy Consumer Interests, 5. Effect of brand Awareness To Buy Consumer Interests, 6. Influence of Celebrity … study is to acquire knowledge and test theories about Celebrity Endorser, Social Media, Advertising, YouTube Content and …

technologies to measure the viewability of advertising campaigns on publisher websites. This paper discusses how the adoption of … such technologies could impact the economics of online advertising …

This paper shows that brand names feature a serious problem in English-Arabic translation. In order to highlight the … problem under discussion, the study explores the translation of some brand names in their original context of use. 20 audio … foreignization) that are followed in rendering brand names in audio-visual advertisements (Venuti, 2012). The researcher employed an …

In this paper, two studies demonstrate that the efficacy of sexual humor in advertising is more complicated than the … significant differences in sexual humor evaluation (how funny is this?) but that advertising utilizing sexual humor is more likely … (less likely) to generate positive attitudes (do I like this advertisement/brand?) when a masculine (feminine) brand is …