The hospitality and travel sector has been one of the most affected sectors by Covid-19, which has resulted in a significant increase in the literature addressing the impact of the health crisis on tourism activities and tourists’ perceptions and behaviours. Traditionally, socio-demographic...

O crescimento do número de organizações não lucrativas a operar num mercado limitado, associado a mudanças económicas, políticas e sociais, colocam novos desafios a estas organizações. A orientação para a marca e a envolvente do processo de criação da marca no sector não lucrativo,...

Businesses and communities in rural areas face increased challenges to compete in the globalized tourism market. Rural areas and small communities often have rich endogenous natural resources, which may appeal to a stressed urban public, however, simply possessing these attributes is not...