Antecedentes e consequências do brand hate : uma revisão da literatura
Alternative title: | Antecedents and outcomes of brand hate : a literature review |
---|---|
Year of publication: |
2021
|
Authors: | Silva, Rémi ; Amaro, Suzanne |
Published in: |
Consumer behavior review : CBR. - Recife : Universidade Federal de Pernambuco, ISSN 2526-7884, ZDB-ID 2919711-9. - Vol. 5.2021, 2, p. 278-287
|
Subject: | Brand Hate | Consumer Behaviour | Negative Emotions | Reconciliation | Negative WOM |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | Portuguese |
Notes: | Zusammenfassung in englischer Sprache |
Other identifiers: | 10.51359/2526-7884.2021.249617 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Traits and peculiarities of different brand hate behaviours
Curina, Ilaria, (2021)
-
Kurtoğlu, Ramazan, (2022)
-
Brand hate in the cosmetic industry : drugstore versus luxury make-up brands
Ong, Sharon Xin Ying, (2024)
- More ...
-
Airbnb research: an analysis in tourism and hospitality journals
Andreu, Luisa, (2020)
-
Exploring the antecedents and outcomes of destination brand love
Amaro, Suzanne, (2020)
-
Methods for modelling reflective-formative second order constructs in PLS
Duarte, Paulo, (2018)
- More ...