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We explore how participation in social networking sites (SNS) such as Facebook and Twitter affects the most …
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sociability. We find that participation in SNSs such as Facebook and Twitter has a positive effect on face to face interactions …
Persistent link: https://www.econbiz.de/10010222317
of the way of self-presentation in LinkedIn is presented. The future directions are indicated. …
Persistent link: https://www.econbiz.de/10011659024
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networks users, thereby making Facebook and similar platforms disappear in the long run. Furthermore, we show that the higher …
Persistent link: https://www.econbiz.de/10011818418
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determinants of consumer brand engagement behavior in Facebook brand pages and its impact on brand loyalty. This study applies the … engaged in Facebook brand pages. This research adopted mixed approach of research, which involves qualitative and quantitative … analyses. The data about Facebook brand page activities of 100 brands were collected using Fanpage Karma, a social media …
Persistent link: https://www.econbiz.de/10012622473
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sociability. We find that participation in SNSs such as Facebook and Twitter has a positive effect on face-to-face interactions …
Persistent link: https://www.econbiz.de/10011527200