This paper brings to light the powerful connection of visual branding of a product leading to customer loyalty. Thus, the visual impact of a product from the concept level, early sketches to trademarked logos, complements of branding approach, or the final endorsement level. The study relied on...

Despite the significance of crisis leadership for organizations, especially in the wake of COVID-19, empirical research in this area is still nascent. Therefore, "What attributes make an effective leader during a crisis?" is unclear. Using lessons learned from the COVID-19 pandemic, this study...

Formatively-measured constructs (FMCs) are increasingly used in marketing research as well as in other disciplines. Although constructs operationalized by means of formative indicators have mostly been placed in exogenous positions in structural equation models, they also frequently occupy...

One of the critical factors responsible for the successful management of construction projects is individual factors. These factors play a significant role in the decision-makers' attitudes towards risks management. Many previous studies regarding the management of construction projects have...

Aims: This study aimed to identify causes of construction projects delay in Public Universities in Ethiopia.Study Design: This was a cross-sectional survey using quantitative method.Place and Duration of Study: Jigjiga, Haromaya, Dire Dewa and Kibrdhar universties between April and September...

In this paper, we consider a family of recently-proposed measurement invariance tests that are based on the scores of a fitted model. This family can be used to test for measurement invariance w.r.t. a continuous auxiliary variable, without pre-specification of subgroups. Moreover, the family...