are not univocally consistent with attitudes. The presumed gap between favourable attitude towards sustainable behaviour … and behavioural intention to purchase sustainable food products is investigated in this study. The impact of involvement … intentions towards sustainable food products is analysed. The empirical research builds on a survey with a sample of 456 young …

Current study aims to indentify the underlying belief dimensions that influence consumer attitudes toward social media …

investigate the attitude of each cohort to advertising. Utilizing theories of generations, a qualitative approach by means of …

were analysed to study the mediating effect of subjective norms, attitude towards behaviour and perceived behavioural …The study examined the impact of perceived susceptibility of COVID-19 on travel intentions of Pakistani outbound … the pandemic. It was found that the mediating effects of subjective norms and attitude towards behaviour were significant …

psychological and cognitive constructs (attitude towards digital entrepreneurship, subjective norms, and perceived behavioural …, perceived behavioural control, and digital entrepreneurial intentions. Interestingly, three core antecedents in the theory of …, subjective norms, and perceived behavioural control, which, in turn, inspire their digital entrepreneurial intentions. Thus …

This study aims to identify factors shaping attitude toward counterfeit products and their relative influence on … attitude formation. This involves 200 potential and actual consumers of counterfeit products in an explanatory research …. Antecedents of attitude toward counterfeit purchases extracted from literature review are PriceQuality Inference, Subjective Norms …

students, from becoming involved in entrepreneurship. Moreover, the study examines the influence of Entrepreneurial Attitude … (EA), Subjective Entrepreneurial Norms (SEN), Entrepreneurial Perceived Behavioural Control (EPBC), and Entrepreneurial … behaviour (TPB) model. Triple, Quadruple and Quintuple Helix models are considered supporting theories in this study to shed …