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The Strategic Determinants of Tardy Entry: Is Timeliness Next to Godliness?
Berchicci, Berchicci, L.; King, King, A.A.; Tucci, … - Erasmus Research Institute of Management (ERIM), … - 2008
Previous research has considered extensively the causes and effects of market entry order and timing. It has neglected, however, the timeliness of such entry — the degree to which a firm delivered a new product on the date it had set for its release. In this article, we begin to fill the need...
Persistent link: https://www.econbiz.de/10010837650
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The Global Entry of New Pharmaceuticals: A Joint Investigation of Launch Window and Price
Stremersch, Stefan; Verniers, Verniers, I.W.J.; Croux, … - Erasmus Research Institute of Management (ERIM), … - 2011
Research on the launch of new products in the international realm is scarce. The present paper is the first to document how launch window (difference in months between the first worldwide launch and the subsequent launch in a specific country) and launch price are interrelated and how regulation...
Persistent link: https://www.econbiz.de/10010731348
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Intra- and Inter-Channel Competition in Local-Service Sectors
Cleeren, K.; Dekimpe, Dekimpe, M.G.; Verboven, F. - Erasmus Research Institute of Management (ERIM), … - 2005
Although economically very important, local-service sectors have received little attention in the extensive literature on competitive interactions. Detailed data gathering in these sectors is hard, not only because of the multitude of local players, but also because key service dimensions are...
Persistent link: https://www.econbiz.de/10010731532
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El papel de la reputación, el boca-oreja, la confianza y la incertidumbre en la contratación de un banco
de Obesso Grijalvoa, Ana María; Gutiérreza, Sonia San … - In: Investigaciones Europeas de Dirección y Economía de … 18 (2012) 3, pp. 190-199
asymmetry? In this situation the firm has more information than consumers, and this fact generates consumer uncertainty due to a … ex ante uncertainty moderate those relations. …
Persistent link: https://www.econbiz.de/10011954041
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Metodología para elaborar leyes de posibilidad de retirada del cliente: Una aplicación al sector del vestido
Ortigosa Hernández, Mauricio; Gil Lafuente, Anna María - In: Revista de Métodos Cuantitativos para la Economía y … 22 (2016), pp. 139-163
uncertainty and the fuzzy subsets, in order to build laws of possibilities for the retreat of clients only with the subjective … even from heuristic methods. The results show the utility of fuzzy concepts in a problem where the uncertainty in relation … Value (CLV) is required to be measured in the field of uncertainty. …
Persistent link: https://www.econbiz.de/10011787595
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Crowdfunding, demand uncertainty, and moral hazard : a mechanism design approach
Strausz, Roland - 2015
demand uncertainty, which enables a better screening of positive NPV projects. Entrepreneurial moral hazard threatens this …
Persistent link: https://www.econbiz.de/10011309652
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Risk and loss aversion, price uncertainty and the implications for consumer search
Soetevent, Adriaan R.; Bruzikas, Tadas - 2016
pay for continued search and the level of price uncertainty depends on her risk preferences. Independent of the current … best price, an increase in price uncertainty encourages continued search when consumers are risk neutral. However, we prove … uncertainty only increases the consumer's willingness to pay (WTP) for continued search if the current best price is sufficiently …
Persistent link: https://www.econbiz.de/10011520488
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Project Competence and Perceived Risk
Veres, Zoltán - 2012
Project-competence has a role in perceived risk. Our research objective was to detect project-actors' presumptions about performance risk in relation to the supplier's expected performance. We investigated investment projects with significant and insignificant tangible content. By exploring...
Persistent link: https://www.econbiz.de/10013113625
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The Uncertain Value of Uncertainty : When Consumers are Unwilling to Pay for What They Like
Moon, Alice - 2019
does not seem to arise because these measures: (a) focus on different components of the uncertainty, (b) rely on context …
Persistent link: https://www.econbiz.de/10012903893
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Integrated Marketing Communications in Markets with Uncertainty and Competition
Prasad, Ashutosh - 2010
Firms frequently utilize multiple communications instruments as part of their marketing campaign. Interactions between these instruments suggest that firms should apply Integrated Marketing Communications (IMC) to benefit from the synergies. We review different IMC models and then present a...
Persistent link: https://www.econbiz.de/10012760419