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BRAND OF EDUCATIONAL INSTITUTION AS A FACTOR OF COMPETITIVENESS
Serkova, E. - In: Annals of marketing-mba 1 (2013) 03
The article covers brand of educational institution as a part of the competitiveness, also distinctive features and functions of educational brands.
Persistent link: https://www.econbiz.de/10010632863
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The influence of the promotional mix with the application of integrated marketing instruments in the implementation of corporate branding strategies in function of competitive posi...
Mucunska Palevska, Valentina; Gramatnikovski, Sashko; … - In: UTMS Journal of Economics 14 (2023) 1, pp. 74-86
This paper interprets and analyzes the innovative paradigm of creating and applying a strategic concept and approach to branding and brand communication. The modern business environment affirms the need for continuous research and analysis of current trends in business in order to create and...
Persistent link: https://www.econbiz.de/10014465740
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Análisis de los hoteles de alta categoría de Croacia desde el enfoque hotel-huésped
Šerić, Maja; Gil Saura, Irene - In: Investigaciones Europeas de Dirección y Economía de … 17 (2011) 3, pp. 127-149
The tourism sector of Croatia has been developing strongly in the last ten years. It is of crucial importance for its future development to be capable of managing the hotel sector according to the new market conditions. The purpose of this research is to study high-quality hotels of Croatia from...
Persistent link: https://www.econbiz.de/10010280552
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The influence of the promotional mix with the application of integrated marketing instruments in the implementation of corporate branding strategies in function of competitive posi...
Mucunska Palevska, Valentina; Gramatnikovski, Sashko; … - In: UTMS journal of economics / University of Tourism and … 14 (2023) 1, pp. 74-86
This paper interprets and analyzes the innovative paradigm of creating and applying a strategic concept and approach to branding and brand communication. The modern business environment affirms the need for continuous research and analysis of current trends in business in order to create and...
Persistent link: https://www.econbiz.de/10014328052
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Comunicarea de marketing – o analiza din perspectiva evolutiei opticii de marketing
Popescu, Ioana - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 2, pp. 17-28
Comunicarea de marketing a devenit un fenomen extrem de important prin amploarea si implicatiile sale asupra vietii organizatiilor si a societatii in general. Succesul unei organizatii, atat din punct de vedere economic si financiar, cat si pe plan social, este conditionat de modul in care...
Persistent link: https://www.econbiz.de/10005162795
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Analiza comparativa intre sinergia in comunicarea integrata de marketing si sinergia la nivelul fuziunii si achizitiilor
Matei, Ana Roxana - In: Revista de Marketing Online (Journal of Online Marketing) 4 (2010) 4, pp. 40-50
Acest articol ilustreaza o analiza comparativa intre sinergia in comunicarea integrata de marketing (CIM) si sinergia la nivelul fuziunilor. Pana in prezent s-a discutat despre acesti termeni ca fiind diferiti dar aceasta abordare isi propune sa demonstreze ca exista o legatura si chiar o...
Persistent link: https://www.econbiz.de/10009148952
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ANÁLISIS DE LOS HOTELES DE ALTA CATEGORÍA DE CROACIA DESDE EL ENFOQUE HOTEL-HUÉSPED / ANALYSIS OF HIGH-QUALITY HOTELS OF CROATIA FROM THE HOTEL-GUEST APPROACH
Šeric, Maja; Gil Saura, Irene - In: Investigaciones Europeas de Dirección y Economía de … 17 (2011) 3, pp. 127-149
Croacia viene experimentando un auge turístico notable en los últimos diez años. Es crucial para su futuro desarrollo saber gestionar el sector hotelero de acuerdo con las nuevas exigencias del mercado. Este trabajo pretende analizar los hoteles de alta categoría de Croacia desde un doble...
Persistent link: https://www.econbiz.de/10010565902
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The relationship between image and reputation in the Spanish public university
Del-Castillo-Feito, Cristina; Blanco-González, Alicia; … - In: European research on management and business economics 25 (2019) 2, pp. 87-92
context of Spanish Public Universities considering different university's stakeholder perceptions (students, alumni … developed, followed by the distribution of 870 surveys to a Spanish Public University's stakeholders. Finally, PLS-SEM was used …
Persistent link: https://www.econbiz.de/10012016627
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The relationship between image and reputation in the Spanish public university
Del-Castillo-Feito, Cristina; Blanco-González, Alicia; … - In: European Research on Management and Business Economics … 25 (2019) 2, pp. 87-92
context of Spanish Public Universities considering different university's stakeholder perceptions (students, alumni … developed, followed by the distribution of 870 surveys to a Spanish Public University's stakeholders. Finally, PLS-SEM was used …
Persistent link: https://www.econbiz.de/10012115964
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Are there study mode differences in perceptions of university education service quality? Evidence from Zambia
Mwiya, Bruce; Siachinji, Beenzu; Bwalya, Justice; … - In: Cogent Business & Management 6 (2019), pp. 1-19
While a plethora of studies examines the relationships amongst university education service quality, customer … this paper is to examine university study mode differences in the under-researched context of Zambia. Specifically, it …. Based on a quantitative approach, survey data were collected from 824 students at a public university and analysed using …
Persistent link: https://www.econbiz.de/10012117388