CORBOS, Razvan-Andrei; POPESCU, Ruxandra Irina - In: Management and Marketing Journal IX (2011) 2, pp. 303-314
marketing perspective, from the visitor’s point of view, and to present some of the good practices this giant is using to … attract more visitors and to maintain its competitive advantage, practices which may be used by Romanian museums in order to … increase the visitors number and to obtain a better position in the economy life of Romanian cities. …