Social Customer Relationship Management (SCRM) has revolutionized the interaction between companies and customers, creating new opportunities and challenges for both parties. This study aims to present an innovative model for identifying the dimensions and components of SCRM. The data were...

Purpose This paper aims to focus on the re-presentation of the cultural phenomena hygge in Denmark and fika in Sweden in destination branding and address the inevitability of their essentialization through the branding process. Design/methodology/approach Three relevant semi-structured...

Quality rural products in general and wine more specifically, acquire an increasingly important role in European Communities Rural Growth policies. This results from the fact that they have a commercial advantage over other products, they support rural income and the rural economy, contribute to...

The co-opetition literature has long focused on the explanatory variables for competitors engaging in cooperative relationships. Yet, there is a gap in understanding the evolution of coopetition. In this article, we re-visit an embryonic cluster in New Zealand and investigate changes over time....

This study assesses the main factors influencing the behavior of wine producers and the strategies implemented by them with regard to changing climatic conditions. To do so, we adopted a Bayesian Network combining climatic, technical, and economic factors, as well as farmer perception and...

Research into the internationalisation strategies of family businesses is plagued by the excessive use of many and varied concepts to define these companies, and often leads to diverse and disparate results. The conceptual spectrum used by researchers is very broad, ranging from the simplest...

This paper analyzes the relationship between Global Wine Industry Share Price Indexes and composite stockmarket indexes using a Threshold Vector Error Correction Model (TVECM), aiming to investigate if investmentsin the wine sector play a role in determining financial risk and return to...