Social web communication and CRM in the marketing strategies of wine enterprises
Year of publication: |
2013
|
---|---|
Authors: | Iazzi, Antonio ; Trio, Oronzo ; Fait, Monica ; Iaia, Lea |
Published in: |
The International Journal of Economic Behavior - IJEB. - Facultatea de Administraţie şi Afaceri, ISSN 2069-5756. - Vol. 3.2013, 1, p. 103-116
|
Publisher: |
Facultatea de Administraţie şi Afaceri |
Subject: | social customer relationship management (sCRM) | social media communication | wine sector |
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