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Many rural areas make increasing recourse to the use of territorial marks to achieve a development goal, foster reputation as well as preserve their identity, their cultural, social and environmental resources. Despite the growing interest of the literature on the topic, territorial marks have...
Persistent link: https://www.econbiz.de/10011539335
The purpose of this study is to carry out an analysis about the existing relationship between brand and territory and about the effects the second one has on the brand growth in a global contest. A review of the current literature available on this topic gives the chance to develop a theoretical...
Persistent link: https://www.econbiz.de/10010968570
The article considers the notion, stages of formation of the territorial brand and approaches to the territorial brand positioning. It justifies expediency of the territorial brand formation. It analyses existing approaches to the territorial brand formation using example of the Kharkiv oblast,...
Persistent link: https://www.econbiz.de/10010855406
В статье рассмотрены понятие, этапы формирования территориального бренда, подходы к позиционированию бренда территории. Обоснована целесообразность...
Persistent link: https://www.econbiz.de/10011248895
Territorial brand has a social dimension reflected in the social equilibrium and measurable with social effectiveness indicators. The paper offers social effectiveness analysis of territory using investigation object “territorial and social systems (TSS)” with their further classification...
Persistent link: https://www.econbiz.de/10010836948
country. In this paper, we propose a model of Champagne purchase decision variables that places COOE as secondary to … be motivated by country of origin effect (variable 2) to buy Champagne, and willing to spend a considerable sum of money … Champagne purchased. Areas for future research are also outlined. …
Persistent link: https://www.econbiz.de/10009437976
The objective of the paper is to simulate the corporate value of Champagne makers by takinginto account the Champagne … this paper report on key financial indicators for that period for financialdebt, performance and valuation of Champagne … valueChampagne makers for the coming crucial years since the Champagne appellation has reachedits geographical limit determined by …
Persistent link: https://www.econbiz.de/10009444749
Persistent link: https://www.econbiz.de/10012260572
-EU markets on the export performance of the French champagne industry. We use the fractional logit regression to deal with three … sources of trade costs, we find that an average champagne exporter would gain 0.6 percent more in export revenue if the import …
Persistent link: https://www.econbiz.de/10010916068
The objective of the paper is to simulate the corporate value of Champagne makers by taking into account the Champagne … cash flows and net worth of Champagne houses for the 1977 – 2003 period using system dynamics (SD) modeling principles. The … valuation of Champagne makers. It provides a sound basis to pursue this work, because the model can further enhanced to …
Persistent link: https://www.econbiz.de/10005256627