Characteristics of strong territorial brands: The case of champagne
Year of publication: |
2014
|
---|---|
Authors: | Charters, Steve ; Spielmann, Nathalie |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 67.2014, 7, p. 1461-1467
|
Publisher: |
Elsevier |
Subject: | Place marketing | Territorial brand | Champagne | Coopetition |
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