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When retailers make product assortment changes by eliminating certain stockkeeping units (SKUs), how does this affect sales of individual brands? This is the main question the authors address in this article. Using data from an online retailer that implemented a permanent systemwide SKU...
Persistent link: https://www.econbiz.de/10013030015
Deceptive counterfeits differ from non-deceptive ones in that they are packaged and sold as authentic brand name products so that consumers may buy counterfeits unknowingly. When a distribution channel, referred to as the general channel, has been penetrated with deceptive counterfeits, a brand...
Persistent link: https://www.econbiz.de/10013062395
Counterfeiting is a widely spread phenomenon and has seen rapid growth in recent years. In this paper, we adopt the standard vertical differentiation model and allow consumers the choices of purchasing an authentic product, purchasing a counterfeit, or not buying. We focus on how non-deceptive...
Persistent link: https://www.econbiz.de/10014037039
The freemium pricing model has become mainstream in the software industry. A large user base can induce positive network effects while expanding security risks associated with unpatched users. This study explores a two-stage decision problem faced by software vendors that involves a freemium...
Persistent link: https://www.econbiz.de/10013207400
Multichannel retailing is the set of activities involved in selling merchandise or services to consumers through more than one channel. Multichannel retailers dominate today’s retail landscape. While there are many benefits of operating multiple channels, these retailers also face many...
Persistent link: https://www.econbiz.de/10014208655
Software-as-a-service (SaaS) allows customers to use software over the Internet by paying a subscription fee rather than by buying shrink-wrapped software and installing it on their computers. To maintain customer interests in SaaS, the provider's dynamic quality decision is important. Thus, we...
Persistent link: https://www.econbiz.de/10013050185
In this paper, we study how the timing of payments affects joint replenishment and pricing decisions. Specifically, we consider a periodic review system in which consumers pay upon receiving their goods, referred to as the collect-on-delivery (COD) scheme, as opposed to paying when placing their...
Persistent link: https://www.econbiz.de/10013050187
The authors examine incumbent retailers' reactions to a Wal-Mart entry and the impact of these reactions on the retailers' sales. They compile a unique dataset which represents a natural experiment consisting of incumbent supermarket, drug, and mass stores in the vicinity of seven Wal-Mart...
Persistent link: https://www.econbiz.de/10013030025