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will become dependent subcontractors on electronic markets. Consumers invest time and effort building up a relation with a …In this article, contrary to popular belief, it is argued on the basis of Transaction Cost Economics that consumers … discriminate prices. As subcontractors consumers face high switching costs and are thus dependent on producers or e …
Persistent link: https://www.econbiz.de/10005505047
Previous research has considered extensively the causes and effects of market entry order and timing. It has neglected, however, the timeliness of such entry — the degree to which a firm delivered a new product on the date it had set for its release. In this article, we begin to fill the need...
Persistent link: https://www.econbiz.de/10010837650
We analyze the effect of peer influence on the diffusion of an innovative network good. We argue that the adopters of a network good have an incentive to convince others to purchase the same product because their utility depends on the number of other users. This peer-effect influences...
Persistent link: https://www.econbiz.de/10010837684
We study the performance of Virtual Stock Markets (VSMs) in an institutional forecasting environment. We compare VSMs to the Combined Judgmental Forecast (CJF) and the Key Informant (KI) approach. We find that VSMs can be effectively applied in an environment with a small number of knowledgeable...
Persistent link: https://www.econbiz.de/10010730880
-out responses. Our empirical results show that both characteristics are important determinants. Consumers are more product loyal in … hedonic product groups than in utilitarian product groups and consumers are more brand loyal to high equity brands than to low …
Persistent link: https://www.econbiz.de/10010837570
In this paper the service process is considered as a sequence of events. Using theory from economics and psychology a model is formulated that explains how the utility of each event affects the overall evaluation of the service process. In this model we especially account for the peak-and-end...
Persistent link: https://www.econbiz.de/10010731150
The authors develop a four-dimensional scale to measure members' satisfaction with virtual communities. The dimensions consist of members' satisfaction with member-member interactions, organizer-member interactions, organizer-community interactions, and the community's site. Using a sample of...
Persistent link: https://www.econbiz.de/10010731172
the effect of socio-demographics. Using a sample of 269 Dutch consumers we estimate a Tobit (2) model explaining choice …
Persistent link: https://www.econbiz.de/10010731252
Fruit and vegetable marketing organization The Greenery has experienced various governance structure changes, like horizontal merger, forward integration, and the emergence of grower associations. A multilateral incomplete contracting model is presented to account for these changes by analysing...
Persistent link: https://www.econbiz.de/10010837480
This paper examines the effect of innovation on the risk of exit of a firm, distinguishing between different modes of exits. Innovation represents a resource and a capability that helps a firm to build competitive advantage and remain in the market. At the same time, the resources and...
Persistent link: https://www.econbiz.de/10010837481