Internetul are deja un impact fundamental asupra modului in care intreprinderile comunica cu clientii si furnizorii lor, modului in care persoanele isi cauta de lucru, modului in care consumatorii gasesc informatii si servicii, ca si asupra felului cum sunt transmise stiri si mesajele publicitare.

Progresul tehnologic accelerat din ultimii ani a dus la cresterea nevoii de a obtine imediat informatii utile pentru fundamentarea rapida a deciziei. Aparitia Internet-ului a impus mutatii, abordari si modalitati noi si in organizarea targurilor si expozitiilor. In aceste conditii, organizatorii...

This paper aims to identify, describe and disseminate the most important search engine optimization techniques that marketers should consider for a better positioning of their web sites in the search engines results page (SERP).We have selected just the major factors capable of influencing the...

Articolul isi propune sa reliefeze care este influenta retelei sociale Facebook asupra notorietatii unui anumit brand. In ziua de astazi Facebook este reteau numarul unu in ceea ce reprezinta traficul de informatii, accesul la informatiile unor persoane, ale unor firme. Marcile cu ajutorul...

Cet article a pour objectif d’explorer deux stratégies pouvant répondre au problème d’arrivée à maturité du «marché» de la collecte de fonds dans le secteur associatif : rajeunir la cible visée et changer d’outil marketing. Après une revue de littérature, il présente les...

Nowadays, the Internet has become the fastest and the most efficient global communication medium. For social marketing practitioners it represents a valuable tool in promoting social behavior, encouraging consumer involvement in areas such as education, health or environment. This article aims...

This dissertation falls within the scope of social marketing. The aim is to analyze the effects of guilt induction in fundraising campaigns. After a literature review on charitable giving and guilt in marketing, psychology and social sciences, we focus on guilt triggering, on stimulus intensity...

This article examines two possible solutions when a charity reaches the point where donations cease to increase: either rejuvenate the target population or use different marketing tools. Following a review of the literature, this article presents the results of two surveys carried out on 884...

Purpose of this paper is to offer a pragmatic tool for management and marketing practitioners in small businesses. The name of the tool is Prioritized Action for Marketing Improvements (PAMI). This work gives an overview of marketing and strategy processes in small businesses and a brief...

[ES] La dimensión del mercado turístico y dentro de éste el mercado turístico cultural no deja de crecer y desarrollarse. En algunas regiones su importancia ha sido vital al servir como motor al propio desarrollo económico de la zona. Éste ha sido el caso del fenómeno conocido como Museo...