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The integration of R&D and marketing in new product development (NPD) is an important contributor to NPD performance …. Of the mechanisms developed to aid functional integration, many have been developed in western cultural environments and … may not have applicability in other national cultural settings. Using a sample of NPD workgroup personnel in New Zealand …
Persistent link: https://www.econbiz.de/10009483380
Due to globalization and technological change, the current business environment in a developing country is competitive, which requires a firm's engagement in CSR to remain competitive. Therefore, this study examined the linkage between different dimensions of CSR engagement (customer, employee,...
Persistent link: https://www.econbiz.de/10012650126
Persistent link: https://www.econbiz.de/10012508119
Due to globalization and technological change, the current business environment in a developing country is competitive, which requires a firm's engagement in CSR to remain competitive. Therefore, this study examined the linkage between different dimensions of CSR engagement (customer, employee,...
Persistent link: https://www.econbiz.de/10012657264
Persistent link: https://www.econbiz.de/10003323208
deals remains highly uncertain and success relies on an effective post-merger integration (PMI). We argue that a central …
Persistent link: https://www.econbiz.de/10005005746
In this paper we investigate the effects of human and task integration with respect to the strategic orientation of … effects of integration depend rather on the target strategy, structure and culture than on strategic fit. We give empirical … evidence from 101 transactions with acquirers from the German speaking part of Europe that if an integration strategy is …
Persistent link: https://www.econbiz.de/10011165523
During the last few decades, identifying and examining the characteristics of market-driven firms have been a dominant theme in strategic marketing research. It has been argued that market-driven firms are superior in their market sensing and customer linking capabilities, enabling market-driven...
Persistent link: https://www.econbiz.de/10009448561
Persistent link: https://www.econbiz.de/10012797356
other functions of the company and through the integration of the logistics chain of all upstream and downstream …
Persistent link: https://www.econbiz.de/10005057378