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Dinamica pietei internationale: Influenta integrarii Romaniei in U.E. asupra activitatii de import a inreprinderilor romanesti mici si mijlocii
Grigorica, Mihaela; Elis, Isa; Ionescu, Andreea - In: Revista de Marketing Online (Journal of Online Marketing) 4 (2010) 3, pp. 88-101
In contextul economic actual, orice intreprindere, indiferent daca actioneaza sau nu pe plan international, este afectata, intr-o anumita masura, de evenimentele care au loc pe piata internationala. Astfel, toate organizatiile economice, de la intreprinderile mici si mijlocii, care actioneaza cu...
Persistent link: https://www.econbiz.de/10009246640
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Réussir en Asie du Sud-Est en maîtrisant la compensation
Cresson, Jacques; Darpy, Denis - Université Paris-Dauphine (Paris IX) - 1997
News unregulated offsets are emerging as the latest form of countertrade. A theory of countertrade evolution is proposed. Level of economic development is a key variable. Countertrade impacts on export firms are then deducted. Three case studies show a sucessful management of the « New offsets ».
Persistent link: https://www.econbiz.de/10011073369
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Réussir en Asie du Sud-Est en maîtrisant la compensation.
Cresson, Jacques; Darpy, Denis - Université Paris-Dauphine - 1997
Les nouveaux offsets non-régulés représentent la dernière évolution de la compensation. Une théorie de l’évolution des formes de compensation en fonction de la maturité économique du pays acheteur est proposée. L’impact sur l’entreprise exportatrice en est déduit. Trois études...
Persistent link: https://www.econbiz.de/10008465007
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The Effects of Hofstede's Cultural Dimensions on Pro-Environmental Behaviour : How Culture Influences Environmentally Conscious Behaviour
Nagy, Szabolcs - 2018
in Hungary, this paper examines how culture influences environmentally conscious behaviour. Having investigated the … direct impact of Hofstede's cultural dimensions on pro-environmental behaviour, we found that the culture of a country hardly … culture is a necessary but not sufficient condition for making a country greener …
Persistent link: https://www.econbiz.de/10012911537
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Cultural issues in website design : a European perspective on electronic commerce
Asimionoaei, Claudia - In: CES working papers 1 (2009) 1, pp. 17-22
Commerce and electronic business have gained momentum in recent years. Attracted by the mirage of global markets, most companies enter the virtual environment without taking into account thecultural implications of such a step. The major question that arises at this stage of development of...
Persistent link: https://www.econbiz.de/10011991950
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STUDY ON DECISION –MAKING IN THE FAMILY (QUANTITATIVE MARKETING RESEARCH CONDUCTED IN SFANTU GHEORGHE AND SURROUNDING AREAS)
Student, Assist. Erika Kulcsár Ph. D; Bokor, Ec. Zsuzsánna - In: Revista Tinerilor Economisti (The Young Economists Journal) 1 (2010) 15, pp. 72-77
Consumer’s behavior is the main component of marketing research. Consumer’s behavior is influenced both by cultural factors and social factors and by personal factors. The main purpose of this study is to determine if there are differences between Romanian and Hungarian with respect to the...
Persistent link: https://www.econbiz.de/10010611834
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Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes
Stremersch, Stefan; Lemmens, Lemmens, A. - Erasmus Research Institute of Management (ERIM), … - 2008
to these regulatory effects, we find that national culture, economic wealth, introduction timing, lagged sales and …
Persistent link: https://www.econbiz.de/10010730918
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Cultural Authenticity and Regional Development
Kutty, Nandinee K. - 2008
This paper examines the concept of cultural authenticity and explores its application in regional development and planning. It describes why cultural authenticity is important for a city or region. Cultural authenticity provides a competitive advantage to a region for attracting tourists and...
Persistent link: https://www.econbiz.de/10014219054
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Sony and the Japanese Culture
Das, Bharati - 2013
an exceptionally strong commitment to research and an amazing passion for innovation. It follows the business culture of …
Persistent link: https://www.econbiz.de/10014037854
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Globalization and Culture a Study of Purchase Behavior
Danish, Muhammad; Azam, Rehan; Akbar, Suleman - 2012
The purpose of this research is to investigate that whether Globalization, culture and purchase behavior differ across … impacting on consumer culture and purchase behavior of the Pakistani consumer. The data comprised of 250 respondents who are … impacting on consumer culture and purchase behavior. This paper provides understanding about changing life style and their …
Persistent link: https://www.econbiz.de/10014039939