Customer brand support is intensively used among marketers and marketing academics. It designs the support that the consumer markets give to the brand building thus or enhancing brand equity variables. This support refers mainly to the brand equity variables as they have been introduced by Aaker...

This paper presents a model of training for young females in metropolitan as well as semi-urban and rural areas addressing the barriers and skill and competencies needs of a generally disadvantaged social group. The model formed the basis of a large scale intervention implemented through a...

Personal branding is a new marketing concept related to the marketing strategies that a person adopts in order to promote his or her major personal characteristics. Personal branding is heavily used by celebrities politicians, and people who look for social integration, support or uniqueness....

The importance of a healthy diet, especially for teens, is indisputable as it contributes positively to their growth and health and impacts on life-long nutritional patterns. This paper presents the results of an empirical study school lunch and snacking choices in early adolescence. The study...

Jelen tanulmány a feltörekvő és határzóna-részvénypiacok időbeli változékonyságát vizsgálja a diverzifikációs lehetőségek feltárása céljából. Ehhez az amerikai, európai, ázsiai, közel-keleti, valamint az afrikai régió 29 feltörekvő és határzónapiacából hoztunk...

This study examines the time-varying feature of Emerging and Frontier stock markets to identify diversification opportunities. For this purpose, we sample 29 emerging and frontier countries ranging from 2000-2018 from America, Europe, Asia, Middle East, and Africa with each region consisting of...

The term depreciation refers to an estimate made in accordance to depreciation policies of the firms that also provides companies with tax shelter benefits (most commonly income taxes) and positive changes in investment opportunities. However, with the passage of time, provisions on depreciation...

Az értékcsökkenés olyan becslés, amely a gazdálkodó szervezetek értékcsökkenési politikáján alapul, továbbá egyszerre teremt a vállalatoknak adómegtakarítási előnyöket (legtöbbször a nyereségadók vonatkozásában) és kedvezőbb befektetési lehetőségeket. Idővel...

This paper assesses the effects of investors' lottery-seeking behavior on expected returns in the Norwegian equity market, a relatively small equity market dominated by the energy industry. We use the MAX factor defined as maximum daily return over the previous month as the proxy of investors'...

The determining force behind the value premium is the matter of debate among the researchers. Some are of the opinion that the financial distress risk determines value premium whereas other theorize that value premium is basically the compensation for operating leverage (investment activity...