Value co-destruction between customers and frontline employees : a social system perspective
Year of publication: |
2015
|
---|---|
Authors: | Kashif, Muhammad ; Zarkada, Anna |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 33.2015, 6, p. 672-691
|
Subject: | Pakistan | Marketing | Banking | S-D logic | Customer misbehaviour | Social system | Beziehungsmarketing | Relationship marketing |
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