The literature reviewing of Word-of-Mouth Communication shows a few deficiencies in conceptualization of this informal communication form. The paper synthesizes some of the views that authors identified in the literature and explores the relationship between customer satisfaction and this...

The paper aims at reconsidering the famous Le Cam LAN theory. The main features of the approach which make it different from the classical one are: (1) the study is non-asymptotic, that is, the sample size is fixed and does not tend to infinity; (2) the parametric assumption is possibly...

The paper aims at reconsidering the famous Le Cam LAN theory. The main features of the approach which make it different from the classical one are: (1) the study is non-asymptotic, that is, the sample size is xed and does not tend to infinity; (2) the parametric assumption is possibly...

The purpose of this study is to identify credibility dimensions that predict the level of credibility of an online sales clothes Website in Romania. The objectives of this research are: (1) identifying the online sales clothes Websites’ credibility dimensions that better discriminate between...

Emotions in workplace settings and emotional intelligence are hot topics in management today. Leading business journals such as Fortune and Harvard Business Review have featured articles on emotional intelligence. But there is more to emotions in the workplace than just emotional intelligence....

We introduce a diffusion of innovation model based on a network threshold approach. Realistic network and threshold data were gathered regarding the diffusion of new software tools within part of a large organization. Novel model features are a second threshold for innovation rejection and a...

his paper examines the relationships between consumers' country-level and product-level images of a country, and the equity they associate with a brand from that country, using canonical correlation analysis. Results from mall-intercept surveys conducted in an Australian state capital city...

Nonprofit organizations (NPOs) contribute to society through their social value creation. They operate in an increasingly turbulent context where building sustainable organizations has emerged as a critical need. Past authors have discussed this important issue in a fragmented manner. Using...