Country image and consumer-based brand equity: Relationships and implications for international marketing
Year of publication: |
2007-06-28
|
---|---|
Authors: | Pappu, R. ; Quester, P. G. ; Cooksey, R. W. |
Other Persons: | Eden, L. (contributor) |
Publisher: |
Palgrave Macmillan |
Subject: | Business | Management | international branding | country of origin | international marketing | Product Evaluations | Foreign Products | Construct | Purchase | Japanese | Choice | Model | Opportunities | Perceptions | Attitudes |
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