Of the three forms of protest the propensity of word of mouth (WOM) seems to be the most common, and the most exclusive … propensity for WOM. The customers seem to do an evaluation between the three forms of protest, yet the rational picture of the …

key attributes of customer satisfaction differ in their impact based on how satisfaction is conceptualized. Furthermore …, they examine the effects of these alternative measures of satisfaction on word of mouth (WOM). Authors conduct three survey … offering on relative satisfaction is more than that of service. Furthermore, while overall satisfaction influences WOM relative …

This study investigates the relationship between product involvement, WOM, and eWOM in the fast food industry between … positive and significant influence on WOM and eWOM in the case of both young adult sub-groups. There is also no difference in … the perceptions of the two sub-groups of young adults concerning product involvement, WOM, and eWOM. Product involvement …

aims to identify, summarize, and analyze the developments and impact of these recommendations on consumer decision making …. Conversational recommender systems act similarly to WOM by encouraging explicit feedback. However, data privacy concerns make … interactions towards these systems a difficult matter. Themes that emerged from WOM emphasized interpersonal relationships that are …