We examine whether firms use social media to strategically disseminate financial information. Analyzing S&P 1500 firms' use of Twitter to disseminate quarterly earnings announcements, we find that firms are less likely to disseminate when the news is bad and when the magnitude of the bad news is...

We examine whether firms use social media to strategically disseminate financial information. Analyzing S&P 1500 firms' use of Twitter to disseminate quarterly earnings announcements, we find that firms are less likely to disseminate when the news is bad and when the magnitude of the bad news is...

This study investigates the critical factors that support establishing high market share for Internet-based businesses. First it surveys the marketing literature for those factors that have traditionally been recognized to contribute to market share. Advertising, product prices, quality,...

When a focal firm undergoes a product-harm crisis, non-focal firms offering similar products or services can suffer from a negative spillover effect but can also benefit from customers switching from the troubled focal firm, which we call the competitive effect. In response, a non-focal firm can...

This paper examines the impact of the cashback mechanism on online merchants’ affiliate and pricing strategies. Through reimbursing a portion of the transactional amount to consumers in a form of cashback, merchants are able to practice second-degree price discrimination. We develop an...

A guide devoted exclusively to social media metrics. Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a...