Social Media Strategies in Product-Harm Crises
Year of publication: |
[2021]
|
---|---|
Authors: | He, Shu ; Rui, Huaxia ; Whinston, Andrew B. |
Publisher: |
[S.l.] : SSRN |
Subject: | Social Web | Social web | Krisenmanagement | Crisis management | Online-Marketing | Internet marketing | Strategisches Management | Strategic management |
Extent: | 1 Online-Ressource (43 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Shu He, Huaxia Rui, Andrew B. Whinston (2017) Social Media Strategies in Product-Harm Crises. Information Systems Research 29(2):362-380 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 2, 2017 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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