This paper seeks to explore the way in which a multi-item scale for measuring brand equity can be developed. Nowadays brand equity has become a very complex and significant construct and it is the subject of much research. The article presents a brief introduction into the concept of brand...

The purpose of this paper is to propose an axiomatic characterization of ecological footprint indices. Using an axiomatic approach, we define a set of axioms to represent the properties considered appropriate to ecological footprint measures in general. It can be shown that there exists a...

The objective of this paper is to provide an axiomatic foundation to the ecological footprint developed and refined by the authors in the Global Footprint Network, among others. For this purpose, five axioms are proposed which represent general properties any ecological footprint measure should...

This study investigates the effect on nonprofessional investors' judgements and decisions of discretionary measurement choices. Using a paper-and-pencil experience, we collect and analyze information regarding investment amounts as well as past and future financial performance judgements of...

While the development of scientific theories and measurement concepts has always been strongly intertwined, model-based measurements, specified as parameters in a statistical model, have been receiving increasing attention over the last decades. In this paper, we analyze the ontological and...

This study investigates the effect on nonprofessional investors' judgements and decisions of discretionary measurement choices. Using a paper-and-pencil experience, we collect and analyze information regarding investment amounts as well as past and future financial performance judgements of...

The purpose of this paper is to propose an axiomatic characterization of ecological footprint indices. Using an axiomatic approach, we define a set of axioms to represent the properties considered appropriate to ecological footprint measures in general. It can be shown that there exists a...

The objective of this paper is to provide an axiomatic foundation to the ecological footprint developed and refined by the authors in the Global Footprint Network, among others. For this purpose, five axioms are proposed which represent general properties any ecological footprint measure should...

While the development of scientific theories and measurement concepts has always been strongly intertwined, model-based measurements, specified as parameters in a statistical model, have been receiving increasing attention over the last decades. In this paper, we analyze the ontological and...