The Development of a Multi-Item Scale to Measure Brand Equity
Year of publication: |
2011
|
---|---|
Authors: | Adrian, Brunello |
Published in: |
Ovidius University Annals, Economic Sciences Series. - Facultatea de Ştiinţe Economice, ISSN 1582-9383. - Vol. XI.2011, 2, p. 138-144
|
Publisher: |
Facultatea de Ştiinţe Economice |
Subject: | brand equity | multi-item scales | brand equity constructs | proposed questionnaire | exploratory factor analysis |
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