by presenting the factors that can make consumers hold favourable attitudes towards advertising on their Instagram … replaced traditional advertising media. Additionally, this article contributes practically by providing some guidelines for … marketers to follow when advertising on Instagram. …

from 2021 and 2022 to test the hypothesis of whether this geopolitical shock made advertising costs dwindle or rise. Cross …, on TV advertising strategies of fast-moving consumer goods (FMCG) companies. With the help of quantitative methods, the … study analyzes changes in TV advertising expenditures of domestic and foreign brands, using Mediascope TV Index daily data …

. Although the experiences of the consumers with the brand cultivate such personality, advertising plays a dominant role in … decision making with perceived brand differences. The paper discusses the influence of advertising, brand name, variety seeking …The psychographic variables like emotions associated with the brand image constitute the personality of a brand …

paid search advertising using the Nerlove-Arrow Goodwill Model. Exposure to brand-related information served after a search …In paid search advertising on the Internet, marketers can bid for search engines to serve their text ads in response to … to allocate resources across these types of keywords. For example, the advertising cost associated with a sale is …