by presenting the factors that can make consumers hold favourable attitudes towards advertising on their Instagram … replaced traditional advertising media. Additionally, this article contributes practically by providing some guidelines for … marketers to follow when advertising on Instagram. …

negative attitude towards the sponsorship and advertising in the league. The purpose of sponsorship, which is brand awareness … evaluates different types of advertising in football industry and analyses football clubs and players as brands, their … attractiveness for the sponsors and seeks to understand their advantages in advertising. Also, it compares the influences of the …

This study examines the factors that influence advertising on consumer-based brand loyalty focused on a sports shoe … (MLR) to explain the causal relationship between advertising, perceived quality, brand trust, and brand loyalty in … sportswear products. The results on simple linear regression exposed that advertising has a significant influence on brand trust …

individuals have more favorable brand attitudes for retouched (vs. un-retouched) ads when retouching is disclosed (vs. undisclosed … brand more favorably. We replicate this effect and explore attractiveness-relevant products and type of disclosure as …

Although many studies have documented that in-store displays and feature advertising can significantly increase brand … construct a brand choice model based on the behavioral premises of both effects. The proposed model allows consumers to use a …

. The purchase and brand loyalty FMCG products with their advertising endorser in television.Methodology/Technique – This …Objective – The purpose of this study to determine Endorsers of FMCG effect on Buying Decision and Brand Loyalty in … like the product so that brand loyalty will be achieved. If a customer has made a purchase decision, and loyal to a brand …