The research investigates the advertising effectiveness on brand judgment and consumer preferences in Pakistan … integrated tradition of understanding gender. The results show that advertising has positive impact on brand judgment … of the literature to support the propositions: advertising effectiveness; brand judgment; and consumer preferences. The …

. The purchase and brand loyalty FMCG products with their advertising endorser in television.Methodology/Technique – This …Objective – The purpose of this study to determine Endorsers of FMCG effect on Buying Decision and Brand Loyalty in … like the product so that brand loyalty will be achieved. If a customer has made a purchase decision, and loyal to a brand …

technologies to measure the viewability of advertising campaigns on publisher websites. This paper discusses how the adoption of … such technologies could impact the economics of online advertising …

Endorser, Social Media, Advertising, Content and brand Awareness Against Youtube Buy Consumer Interests. The purpose of this …. Effect Against Buy Consumer Interests, 5. Effect of brand Awareness To Buy Consumer Interests, 6. Influence of Celebrity … study is to acquire knowledge and test theories about Celebrity Endorser, Social Media, Advertising, YouTube Content and …

We measure the effectiveness of competitive advertising on brand search using alarge-scale, quasi-experimental ad … allocation on Bing. Competitors are able to stealtraffic from the focal brand, and they steal an order of magnitude more clicks … consumers returning to Bing in less than 30 seconds after the click, comparedto 7% for consumers clicking on the focal brand …

advertising and perceived knowledge correlated strongly with perception of brand image on various attributes and on ‘overall brand …Intercept interviews of 200 middle class residents of Ho Chi Minn City examined consumer perceptions about brand of …, reasoning that a reputable brand better protects their investment in their motorcycles and cars. Results showed a strong …