From Generic to Branded : A Model of Spillover Dynamics in Paid Search Advertising
Year of publication: |
[2014]
|
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Authors: | Rutz, Oliver J. |
Other Persons: | Bucklin, Randolph E. (contributor) |
Publisher: |
[2014]: [S.l.] : SSRN |
Subject: | Spillover-Effekt | Spillover effect | Online-Marketing | Internet marketing | Suchtheorie | Search theory | Informationskosten | Information costs | Bayes-Statistik | Bayesian inference | Werbung | Advertising |
Extent: | 1 Online-Ressource (44 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 8, 2008 erstellt |
Other identifiers: | 10.2139/ssrn.1024766 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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