Narrow search
Showing 1 - 10 of 10,782
Cover Image
Digital content marketing and EWOM : a mediational serial approach
Hasani, Vjollca Visoka; Zeqiri, Jusuf; Todorovik, Teodora; … - In: Business systems research : a system view accross … 14 (2023) 2, pp. 24-43
Background: In this study, the parameters that directly impact purchase intentions were analysed, such as electronic word of mouth, customer engagement, brand awareness, and customer retention. Objectives: This study aimed to explore the impact of digital content marketing on customer purchase...
Persistent link: https://www.econbiz.de/10014527165
Cover Image
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin; Khan, Euna Mehnaz; Huh, Jisu; Srivastava, … - In: Journal of marketing communications 29 (2023) 7, pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Cover Image
Diffusion and persistence of false rumors in social media networks : implications of searchability on rumor self-correction on Twitter
Eismann, Kathrin - In: Journal of business economics : JBE 91 (2021) 9, pp. 1299-1329
Social media networks (SMN) such as Facebook and Twitter are infamous for facilitating the spread of potentially false rumors. Although it has been argued that SMN enable their users to identify and challenge false rumors through collective efforts to make sense of unverified information—a...
Persistent link: https://www.econbiz.de/10012704076
Cover Image
Regulating high-reach AI : on transparency directions in the Digital Services Act
Söderlund, Kasia; Engström, Emma; Haresamudram, Kashyap; … - In: Internet policy review : journal on internet regulation 13 (2024) 1, pp. 1-31
By introducing the concept of high-reach AI, this paper focuses on AI systems whose widespread use may generate significant risks for both individuals and societies. While some of those risks have been recognised under the AI Act, we analyse the rules laid down by the Digital Services Act (DSA)...
Persistent link: https://www.econbiz.de/10014536130
Cover Image
The impact of social media peer communication on customer behaviour : evidence from Romania
Anastasiei, Bogdan; Dospinescu, Nicoleta; Dospinescu, … - In: Argumenta oeconomica 48 (2022) 1, pp. 247-264
Persistent link: https://www.econbiz.de/10013366097
Cover Image
How hotel companies can foster customer sociability behaviour on facebook?
Vaičiukynaitė, Eglė; Gatautis, Rimantas - In: Journal of business economics and management 19 (2018) 4, pp. 630-647
that foster customer sociability behaviour regarding likes, comments, shares and emotion expressions on Facebook in …, comments and emotional expressions on Facebook. The number of likes, comments and emotion expressions can be facilitated by … images with humans. Messages accompanied with social words exhibit customer comments and emotion expressions. …
Persistent link: https://www.econbiz.de/10012174909
Cover Image
Does online word-of-mouth icrease demand? (And how?) : evidence from a natural experiment
Seiler, Stephan; Yao, Song; Wang, Wenbo - 2017 - This draft: March 23, 2017
We leverage a temporary block of the Chinese microblogging platform Sina Weibo due to political events, to estimate the causal effect of online word-of-mouth content on product demand in the context of TV show viewership. Based on this source of exogenous variation, we estimate an elasticity of...
Persistent link: https://www.econbiz.de/10011862382
Cover Image
User-Generated Content and Bias in News Media
Yildirim, Pinar; Gal-Or, Esther; Geylani, Tansev - 2018
In this study, we investigate a newspaper's decision to expand its product line by adding an online edition that incorporates user-generated content, and the impact of this decision on its slanting of news. We demonstrate that adding an online edition results in reduced profits for competing...
Persistent link: https://www.econbiz.de/10014044077
Cover Image
Impacts of online social support and perceived value in influential travel blogs
Chang, Wanching; Chao, Ren-Fang; Chien, Grace - 2021
Persistent link: https://www.econbiz.de/10012615823
Cover Image
Do followers matter? : quantitative success factors of sale enhancing product review blogs
Zimmermann, Robert; Thieme, Sascha - In: Digitale Transformation des Marketing, (pp. 56-69). 2018
When analysing the impact of blogs on sales, previous research focused solely on qualitative factors (e.g. trust and credibility). This article, however, answers the question if one can also identify quantitative factors such as the number of followers on social media and similar. For this...
Persistent link: https://www.econbiz.de/10013258706