When analysing the impact of blogs on sales, previous research focused solely on qualitative factors (e.g. trust and credibility). This article, however, answers the question if one can also identify quantitative factors such as the number of followers on social media and similar. For this...

Understanding mobile customer experience and behavior is an important task for cellular service providers to improve the satisfaction of their customers. To that end, cellular service providers regularly measure the properties of their mobile network, such as signal strength, dropped calls, call...

The reliable capturing of customer emotional feedback during the early phases of product development is becoming more important for the market success of future products. This paper presents a study which compares three different methods of emotion capturing in a Virtual Reality environment:...

The Internet has enabled people to connect to each other, regardless of time and space. This lead to a new phenomena, known as social networking through social network sites such Facebook, and Friendster. In social network sites members find new kinds of exchange, which is information exchange....

Social media has changed the business forms for many industries and organisations. The domain of the influence of social media on consumer behaviour is a relatively young area of study. Today, communication is an essential means for organisations and businesses in the market to manage the...

There are many situations in which a customer's proclivity to buy the product of any firm depends not only on the classical attributes oft he product such as its price and quality, but also on who else is buying the same product. We model these situations as games in which firms compete for...