Previous literature has suggested that newspaper publishers should optimize how they advertise their online … subscriptions. However, empirical findings on the effectiveness of advertising messages in increasing people’s willingness to pay … (N = 815) to investigate the effects of different advertising messages on people’s willingness to pay for online news …

Newspapers have an incentive to moderate their profile in order to gain a larger readership and thus higher advertising …

increase in online advertising, newspapers lost $7 in print advertising. A prevalent concern is that online newspaper … outside the newspaper. We perform our empirical analysis using unique panel data on account-level advertising expenditures in … print and online advertising within the same newspaper as substitutes. However, across a wide range of specifications, only …

This paper investigates whether newspapers report more favorably about advertising corporate clients than about other … advertising leads to more positive press coverage. This advertising bias in reporting is found among local and national newspapers … firms. Our identification strategy based on high-dimensional fixed effects and high frequency advertising data shows that …

for classified advertising from other changes brought about by the Internet, and to compare newspapers that relied more or …How does competition from online platforms affect the organization, performance, and editorial choices of newspapers … classified advertising - across US counties between 1995 and 2009. This setting allows us to separate the effect of competition …

In a model for consumer driven media bias, we find that the advertising market will not have any effect on the bias of …, firms will choose bias with opposite sign. In this case, advertising may have an effect the bias. If the marginal …

newspapers. We conclude that no complete substitution between newspaper and online advertising can be expected to take place in …Newspapers have been experiencing declining circulation figures and advertising revenues for several years. Declining … advertising figures, in particular, pose a threat to newspapers – this is especially severe in the U.S. where 73% of newspapers …