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I develop an empirical framework to disentangle different sources of consumer inertia in the US wireless industry. The use of a detailed data set allows me to identify preference heterogeneity from consumer type-specific market shares and switching costs from churn rates. Identification of a...
Persistent link: https://www.econbiz.de/10011296286
In this paper, we investigate viewer responses to changes in the ideological content of television programming using variation induced by cadenas, unannounced takeovers of the public television airwaves by the government in Venezuela. Using high-frequency ratings data, we find that, consistent...
Persistent link: https://www.econbiz.de/10012997369
In this paper, we investigate viewer responses to changes in the ideological content of television programming using variation induced by cadenas, unannounced takeovers of the public television airwaves by the government in Venezuela. Using high-frequency ratings data, we find that, consistent...
Persistent link: https://www.econbiz.de/10012456619
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In Japan, TV platforms regulate themselves as to the length of the advertisements they air. Using modified Hotelling models, we investigate whether such self-regulation improves consumer and social welfare or not. When all consumers choose a single TV program (the utility functions of consumers...
Persistent link: https://www.econbiz.de/10009419549