Purpose: This paper rectifies a dearth in current research and investigates the coevolution of traditional and sustainable business models under one corporate roof. By taking on a paradox perspective, firms’ solutions and mechanisms to cope with the paradoxical situations that arise throughout...

This paper presents a practical approach for helping innovation leaders to build value propositions that result in more sustainable businesses. The Sustainable Value Proposition Builder is a new tool developed to support the development and communication of value propositions to multiple...

We provide two teaching approaches, developed to teach sustainable business modeling to Bachelor and Master students. First, we present a MOOC on developing "new business models" focusing on practitioners in society. Second, we describe an approach in which students develop sustainable business...