The spread and development of sharing platforms can be seen in many countries around the world, especially in emerging economies. However, sharing platforms face challenges in retaining users and attracting new ones. The value co-creation can be used as a tool to ensure competitiveness, develop...

Co-destruction of value has been highlighted as a possible outcome of every interaction between firms and consumers. Despite the likelihood of its occurrence, the concept is not adequately defined or understood, while little is known about how and where it occurs. This paper reviews the...

Purpose: This study aims to list the managerial implications arisen from an interaction between a brewery and a Brazilian government agency grounded in the Lean principles of value co-creation through a case study.Design/Methodology/Approach: Empirical data on the actors were collected through...