This study investigates how consumers value carbon dioxide (CO2) emissions of food by conducting a choice experiment before an ecolabel is attached on some foods in Japan. Participants are asked to buy some Satsuma mandarin oranges based on price and CO2 emissions and take them home. The...

Local and organic food production is often linked to geographical identity that drives consumers to buy products due to their intangible attributes such as protection of the environment, support of local communities, and preservation of traditions. The primary objective of this paper was to find...

The relationship between gasoline prices and the demand for vehicle fuel efficiency is important for environmental policy but poorly understood in the academic literature. We provide empirical evidence that automobile manufacturers price as if consumers respond to gasoline prices. We derive a...

This paper aims to identify consumer preference for tea drinking products in Taiwan by applying conjoint analysis and investigate whether health claims as attributes would influence consumer’s choice behavior. From 1 July to 31 August 2005, 620 consumers of tea drinking products participated...

Purpose: Ethical consumption is on the rise amidst concerns about the environmental and health impacts of industrial agriculture. In light of increasingly complex food choices, alternative food networks have emerged. However, their success depends on a deeper understanding of the product...

The beer industry is one of the businesses affected during the COVID-19 pandemic. Despite the exponential growth of the beer industry throughout the years, this aspect of the beverage industry has gained limited attention and has been underexplored. This study aimed to provide a better and...

Purpose: This study aims to investigate how extrinsic cues such as brand, certification, production method and price affect Muslim soujouk consumers' purchasing decisions in Turkey. Design/methodology/approach: Conjoint analysis was used to identify consumers' preferences and cluster analysis...