Does "familiarity breed contempt" or is "to know you is to love you"? In this research, we explore the role of familiarity in music choice. We show that although consumers say they would prefer to listen to unfamiliar music, in actuality familiarity with music positively predicts preference for...

The notion of conspicuous consumption (Veblen 1899) suggests that consumers spend lavishly on goods to that symbolize status and visibly communicate wealth and status to others. Analysis of multiple product categories, however, indicates an inverted-U relationship between price and the presence...

Research summary: Corporate acquisition is a popular strategic option for firms seeking new resources. However, little research exists on the question of why one firm is chosen over another. We develop a model relating characteristics of similarity and complementarity between acquirers' and...

Choosing assets for their portfolios is a complex decision, and investors, endowed with limited information processing capacity are influenced by various psychological factors. One such factor is investors' processing fluency with the firm's stock. In this paper, we introduce the idea of...

During product recovery, firms rely on their customer service agents to recover customers’ product failures and deliver superior customer service. However, customers who contact the firm about a product failure often are dissatisfied, which makes customer service agents’ jobs challenging....

Nonprofit organizations use social interventions to improve the negative circumstances of marginalized people in subsistence markets. Unfortunately, such intervention efforts are frequently characterized by poor outcomes. Aiming to identify characteristics of effective social interventions, the...