Manuscript type: Research Article Research Aims: This research aims to analyze online community environments, perceived …, Brand Identification, Online Community Environments) and one dependent variable (Brand Love). One hundred respondents are … shows that all three independent variables (Perceived Brand Image, Brand Identification, and Online Community Environments …

influences the consumers’ brand love and sense of brand community. Also, the findings indicated the consumers’ brand love … positively impacts consumers’ purchase intention and word of mouth. Finally, it showed that consumers’ sense of brand community … of brand community literature to fan pages as an innovative form of social media brand communities. Furthermore, it …

This study aimed at examining the mediating role of brand Community membership on the effect of customer empowerment … returned completed. Data analysis indicated a significant partial mediation of brand community in the effect of customer … empowerment on customer satisfaction was mediated by the customer's membership to the brand community. Thereupon, organisations …