Similar Search Results

Because it is brand new! : recency heuristic for product innovativeness evaluation

Min, Bora - In: International journal of consumer studies 47 (2023) 3, pp. 1023-1041

Persistent link: https://www.econbiz.de/10014250675

A proposed model of value co-creation through multi-stakeholder collaboration in domestic product development

Permatasari, Anggraeni; Dhewanto, Wawan; Dellyana, Dina - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 414-425

domestic products and services design in Indonesia. Although the value co-creation process performed effectively, the new …-creation process as a basis for innovation. The results showed with collaboration; stakeholders could learn from each other to …

Persistent link: https://www.econbiz.de/10012888340

“Natural” New Products and Brand Distribution

Olsen, Mitchell - 2020

Persistent link: https://www.econbiz.de/10012826770

Why do some new products fail? : evidence from the entry and exit of Vanilla Coke

Clark, Robert; Gong, Yiran - 2021

The analysis of new product introduction using discrete-choice demand models has focused on successful products (e.g. the minivan) and their welfare impacts. Instead, we apply this approach to unsuccessful products to provide insight into the reasons for their failure. Our case study is the...

Persistent link: https://www.econbiz.de/10012670911

A New Product Taxonomy : Value Cocreation from Product to Brand by Enculturation Conformance

Pan, David W.; Pan, Alan - 2022

This paper contributes to literature by adding a new taxonomy that has deductively scaled business product into four different types. It is both visually and conceptually resourceful in developing suitable business strategies for firms to engineer products that will fit with a proper segment of...

Persistent link: https://www.econbiz.de/10014243799

Brand reallocation and market concentration

Pearce, Jeremy; Wu, Liangjie - 2024

We study the interaction of customer capital and productivity through brand reallocation across firms. We develop a firm dynamics model with brands as transferable customer capital, heterogeneous firm productivity, and variable markups. We study the matching process between transferable brand...

Persistent link: https://www.econbiz.de/10015062505

Supply capability creation process : key milestone criteria and activities

Verrollot, Jordan; Tolonen, Arto; Harkonen, Janne; … - In: Journal of industrial engineering and management : JIEM 10 (2017) 3, pp. 495-521

Purpose: The article focuses on supply capability creation (SCC) within the new product development (NPD). The purpose … suppliers and materials along the NPD process, and ultimately at the product ramp-up. Originality/value: This paper introduces a …

Persistent link: https://www.econbiz.de/10011920215

Success factors of radical breakthgrough ICT projects : comparison of hardware and software cases

Sarja, Jari - In: International journal of innovation : IJI journal 6 (2018) 1, pp. 40-53

Persistent link: https://www.econbiz.de/10012040053

The management of experience design

Brodt, Torsten Lars (contributor) - 2007

Persistent link: https://www.econbiz.de/10003641393

The impact of COVID-19 pandemic on the performance of Indonesian MSME with innovation as mediation

Sudjatmoko, Agung; Ichsan, Mohammad; Astriani, Marcella; … - In: Cogent business & management 10 (2023) 1, pp. 1-22

medium enterprises (MSME) in Indonesia and how innovation, namely product, process, marketing, and organizational innovation …This paper investigates how the impact of the COVID-19 pandemic crisis affects the innovation of Micro, small and …-sectional survey design data from 300 MSME owners in Indonesia. Structural Equation Modelling (SEM) software Smart PLS examines the …

Persistent link: https://www.econbiz.de/10014468082

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