New product development : the arch gate to business sustainability : a case of a confectionery brand in Indonesia
Year of publication: |
2017
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Authors: | Oey, Elia ; Gunawan, Sellan N. |
Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 13.2017, 3, p. 285-298
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Subject: | new product development | NPD | confectionary | qualitative methods | Indonesia | Produktentwicklung | New product development | Indonesien | Innovation | Markenführung | Brand management | Innovationsmanagement | Innovation management | Qualitative Methode | Qualitative method | Markenimage | Brand image |
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