This study examined the impact of social media usage on students' entrepreneurial intentions, making a novel contribution by extending the Theory of Planned Behavior (TPB). Specifically, two additional variables were introduced into the TPB framework: social media and perceived risk. Employing...

Social computing involves the use of online social media tools such as Facebook, Twitter, YouTube and LinkedIn to reach consumers in innovative ways. Businesses of all types are getting involved in social media in an attempt to reach to a new audience and reinforce their ties with existing...

This research examines social media users' value-creation processes and the drivers of a start-up company's successful social media strategy. This research primarily aims to understand start-ups' effective utilization of social media and value co-creation processes. Although utilizing social...

Studies in the social capital literature have documented two stylised facts: first, a decline in measures of social participation has occurred in many OECD countries. Second, and more recently, the success of social networking sites (SNSs) has resulted in a steep rise in online social...

We explore how participation in social networking sites (SNS) such as Facebook and Twitter affects the most economically relevant aspect of social capital, trust. We use measures of trust in strangers (or social trust), trust in neighbours and trust in the police. We address endogeneity in the...

Studies in the social capital literature have documented two stylised facts: first, a decline in measures of social participation has occurred in many OECD countries. Second, and more recently, the success of social networking sites (SNSs) has resulted in a steep rise in online social...

We study the social structure of Facebook ‘‘friendship'' networks at one hundred American colleges and universities at a single point in time, and we examine the roles of user attributes -- gender, class year, major, high school, and residence -- at these institutions. We investigate the...