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Negative engagement
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Towards a typology of negative engagement behavior in social media
Lievonen, Matias
;
Bowden, Jana
;
Luoma-aho, Vilma
- In:
The service industries journal
43
(
2023
)
3/4
,
pp. 238-259
Persistent link: https://www.econbiz.de/10014321576
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Public sector reputation and netpromoter score
Luoma-aho, Vilma
;
Canel, María José
;
Hakola, Juho
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 419-446
Persistent link: https://www.econbiz.de/10012617332
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3
Alert but somewhat unaligned : public sector organisations' social media listening strategies during the COVID-19 pandemic
Erkkilä, Taina
;
Luoma-aho, Vilma
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 120-135
Persistent link: https://www.econbiz.de/10014288381
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