Towards a typology of negative engagement behavior in social media
Year of publication: |
2023
|
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Authors: | Lievonen, Matias ; Bowden, Jana ; Luoma-aho, Vilma |
Published in: |
The service industries journal. - London : Frank Cass, ISSN 1743-9507, ZDB-ID 2067915-4. - Vol. 43.2023, 3/4, p. 238-259
|
Subject: | Consumer engagement | negative engagement | social media | Twitter | typology | valence | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing |
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