buyer into a bad purchase through (costly) deceptive advertising. We characterize the equilibrium set of the game and argue …

masculinity in advertising affect their buying decisions. A/B test results showed that consumers give preference to … masculinity as it is the most common masculinity type used in popular advertising in the last decade. On the other hand, consumers …Purpose of the article: To explore Genneration Z's and millennials' perceptions of masculinity in advertising and …

.e., green brand, green satisfaction, green advertising, green buying behavior, and spirituality ethics. The study has taken a … multi-mediating impact of green advertising and green buying on ethics and green satisfaction (H14) and spirituality and … advertising (GA) is an essential aspect of green marketing (GM). Besides its direct effects on green-related elements (H1 to H7 …

purchase data indicates that younger, less educated, and low-income consumers are more responsive to online advertising than …Outdoor advertising is the main platform for advertising alcoholic products. While whether regulation of outdoor … alcohol advertising is effective remains unclear, the increasing use of online advertising in alcohol producers’ marketing …

sophisticated consumers of advertising and use it to make more health-promoting decisions …This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised … advertising is rampant and products are generally ineffective with potentially serious side effects. We control for the targeting …

sophisticated consumers of advertising and use it to make more health-promoting decisions …This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised … advertising is rampant and products are generally ineffective with potentially serious side effects. We control for the targeting …

better-educated individuals are more sophisticated consumers of advertising and use it to make more health …Our estimates indicate that exposure to deceptive advertising is associated with a lower probability that women, and a …This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised …

these diet-disease relationships unless it can demonstrate that consumers are unable to understand qualifications … a difficult task to craft qualifications in advertising that communicate a low level of scientific certainty. None of …, communicated serious limitations in scientific evidence (i.e. science that FDA would rate at a "D" level). In addition, consumers …

There is widespread evidence that some firms use false advertising to overstate the value of their products. Using a … advertising actively influences rational buyers. We analyze the effects of policy under different welfare objectives and establish … a set of demand and parameter conditions where policy optimally permits a positive level of false advertising. Further …