The aim of this chapter is to propose the design of an anthropomorphic Virtual Shopping Assistant (VSA), endowed with an advanced system, to be used in the context of an innovative technologically based in-store service. The VSA is able to provide information based on a knowledge management...

E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organizational commitment and effective management, supported by technology, process and structure.Fully...