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Online individual fundraising has been a prominent component of online charitable giving due to the low cost of online … solicitation. While studies of offline charity have shown that solicitation under peer pressure leads to higher donation, it is … unclear whether this fundraising effect still holds online given several significant differences between offline and online …
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The purpose of this study is to examine factors influencing U.S. charitable giving during the first full year of the Great Recession. Demand on the services of human service nonprofits typically escalates during periods of extreme economic downturn; thus donations to agencies serving the most...
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In a n experiment, we test the impact of quality certificates on donation s to a charity. Compared to the control group … charity . The choice of donation values over time shows strong persistence such that the difference between the two groups …
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In an experiment, we test the impact of quality certificates on donations to a charity. When presented with a quality …
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