Nicht nur schon lange etablierte Mediensektoren wie die Musik- oder Buchindustrie geraten durch die Digitalisierung und …

-ray, überstanden haben. Die Digitalisierung bringt tiefgreifende technische Innovationen und damit auch neuen Wettbewerb in den Markt …

-on-demand heightens the trend toward digitization and disintermediation. In the short term, the increasing use of digital technologies may … result in significant cost reductions throughout the value chain. In the long term, the digitization of film production and … chain. Taking an economic and strategic perspective, this paper examines the impacts of digitization on the motion picture …

Purpose – The purpose of this paper is to highlight the marketing challenges facing the Nigerian movie industry … the poor marketing-mix strategies adopted – notably weak marketing communications and poor product quality. Research … upgrading and more robust marketing communications. Originality/Value – This is the first major attempt to move the discourse of …